Marketing Specialist | India

Marketing

Full-time

Remote

Job Description

The Marketing Specialist for the India region will play a key role in executing and optimizing our marketing strategies to promote Klever’s suite of blockchain and crypto wallet products. The ideal candidate has a solid understanding of blockchain, cryptocurrency, and fintech trends and can translate this knowledge into compelling marketing campaigns.

Responsibilities

Campaign Management: Plan, execute, and analyze multi-channel marketing campaigns to drive product adoption and increase brand visibility.
Content Creation: Collaborate with the content team to develop marketing collateral, such as blogs, social media posts, and educational materials that align with Klever’s brand and audience needs.
Market Research: Stay up-to-date with industry trends, competitor strategies, and emerging marketing opportunities in the blockchain and cryptocurrency sectors.
Performance Analytics: Monitor and analyze key metrics to assess campaign performance, report insights, and suggest improvements to optimize future campaigns.
Collaboration: Work closely with product, design, and development teams to ensure consistent messaging across all customer touchpoints.
Community Engagement: Foster and grow an engaged user base by creating meaningful interactions and supporting community initiatives.
Events & Partnerships: Assist in planning and executing events, webinars, and strategic partnerships to increase Klever’s network and reach.

Requirements

Bachelor’s degree in Marketing, Business, or related field.
2+ years of marketing experience, ideally within fintech, blockchain, or cryptocurrency industries.
Strong understanding of blockchain technology, cryptocurrency markets, and digital wallets.
Proven track record in executing successful marketing campaigns across digital and traditional channels.
Excellent communication skills, both verbal and written.
Analytical mindset with the ability to interpret data and translate insights into actionable strategies.
Familiarity with marketing tools like Google Analytics, email marketing platforms, and CRM software.
Experience with social media management and community building.
Creative, proactive, and able to thrive in a fast-paced environment.

Preferred Qualifications

Proficiency in the local language and English. Native speakers are preferred for a better understanding of the local market.

Our Values

Remote first
We are proud of running this company 100% remotely since 2013.

Asynchronous communication
We prioritize asynchronous communication.

Take ownership
“Take Ownership” at Klever means taking responsibility and actions, which means that you are the owner of your work, deliverables, product, quality, and results.

Communicate efficiently
When sending a message, include as much information as possible. If necessary, add screenshots or recordings of the screen and your interaction with it. Be clear about what you need from the other person and the deadline. A few extra minutes, adding details, and editing for clarity can save days of back and forth in an asynchronous environment.

Plan to give people time to consider your message
For example, “I wish to complete this in three days and would really appreciate your input,” rather than “I need your input in the next hour.”

Before meetings, create an agenda of what is to be discussed
Share all relevant information and discuss the main issues before the meeting, so everyone understands the topic.

After meetings, document discussions and results
Create a document with minutes of what was said so that people who were not there can find this information. We can record the meeting for them to watch later.

Turn off notifications.
Suppose your work requires total focus; set aside specific periods during the day to check and respond to emails and messages. Turn off notifications.

Use waiting time productively.

Share this Job

Swap Crypto

Staking Crypto

Use Cases

Examples

Developers Community Forum